CodeREV Kids "MY CHILD CAN CODE" Campaign

Beverly Hills presented a unique challenge to CodeREV due to a rule that traditional flyers couldn't be distributed in the area. Therefore, we made a direct-mail ad--but how do we reach people when most discard extra mail right away? With bragging rights. For affluent families, "Keeping Up with the Joneses" is part of the game. By tapping into this competitive spirit, the customer is engaged enough to read on, and, hopefully, flip the ad over for in-depth information,