CodeREV encourages kids to "CREATE THE FUTURE" of their digital world by learning technical skills for the careers of tomorrow. The slogan highlights the impact of tech education on a child's career prospects, which is a primary concern for parents. (Our ads primarily run on parenting websites and publications.) The copy elaborates on the slogan, and emphasizes the variety of course offerings, with "Minecraft" being prominent. Parents today are far more inclined to ask their kids what they want to do for camp, and have to convince them that it'll be fun. What's more convincing than than one of the world's most popular games?
