New Audiences Require Fresh Perspectives
With its second all-virtual digital conference, Laserfiche was looking to expand the audience of Empower 2022 by reaching out to outside publications that would promote our conference to their opted-in email leads.
Given that these audiences may be unfamiliar with the Laserfiche brand, it was imperative that we focus on the value prop rather than rely on name recognition alone.
We had a general email for when audiences weren't clearly defined (see left) and then some for certain targeted audiences, including EMEA professionals, C-suite executives, the member of the Association of Records Managers and Administrators (ARMA).
Given that these audiences may be unfamiliar with the Laserfiche brand, it was imperative that we focus on the value prop rather than rely on name recognition alone.
We had a general email for when audiences weren't clearly defined (see left) and then some for certain targeted audiences, including EMEA professionals, C-suite executives, the member of the Association of Records Managers and Administrators (ARMA).
