Brew as you please.
Brief: Make Starbucks VIA stand out in the very crowded instant coffee segment.
Thoughts: The best thing about Starbucks VIA is that it allows you to take the joy of one of the world's most beloved coffee brands wherever you go.
Solution: Remind consumers that Starbucks VIA gives you freedom, whether that's freedom to get Starbucks without the store, go camping with your favorite blend, or brew a fresh cup of coffee in a true instant.
